Our Story


Aidan Winkhart, Founder/CEO

"Each lure we create is a testament to our dedication to quality craftsmanship and our passion for helping anglers achieve their goals on the water. Our commitment to building strong relationships with our customers is at the heart of everything we do, and it drives us to continually innovate and improve. At Winkhart Lures, we don't just sell fishing gear, we create experiences that connect people with the great outdoors and each other." - Aidan Winkhart


As a child growing up in the Midwest, fishing was a way of life for me. Whether it was casting a line in a nearby pond or spending hours on a boat out on the lake, I couldn't get enough of it. As I got older, my passion for fishing only grew stronger, and I began to realize that the right equipment was essential for success on the water.

That's why I founded Winkhart Lures – to provide high-quality, innovative fishing gear that helps anglers of all skill levels catch more fish. As an engineering student at the University of Akron, I'm constantly exploring new materials and manufacturing techniques to create lures that are both effective and durable. I also draw inspiration from my experiences on the water, constantly testing and refining my designs to ensure they meet the highest standards.

Today, Winkhart Lures is a small but growing business, dedicated to producing innovative, made in the USA fishing gear that delivers results. Whether you're a tournament angler or a weekend warrior, I believe that our lures can help you catch more fish and make lasting memories on the water. So give them a try and see for yourself what sets Winkhart Lures apart. Thank you for your support!